Imagine creating a simple sales funnel that is powerfully profitable...

Simplify your business and focus your efforts by creating one powerfully profitable simple funnel – without chasing pageviews or an ads budget!

Building traffic is incredibly hard...


You can not depend on viral videos, constant posting on social media, or giving up family time to build an online business.

You need to uncover the automated, scalable, and consistent traffic & conversion strategies to build your list and sales on auto-pilot.

You've tried to do this yourself...

You’ve spent months or years building a website / blog / or podcast, but still struggle to get consistent traffic

You have an idea for your main product or service, but the tech, strategy, and overall process seems absolutely overwhelming

You see people advertising on Facebook and wonder, “If only I could do that things would be completely different…”

I've been there too.. and I know exactly how frustrating it can feel..

I spent years struggling & failing to generate consistent traffic organically, even though I KNEW I could help people if I could just reach them.

When I finally figured out how to create a profitable & automated sales funnel… everything changed.

I am here to help you
get unstuck & find profitability.

You are stuck here....

Frustrated & Overwhelmed everytime you look at your Google Analytics

Let me help you get here...

Excited to see your traffic stats and lead generation working

You can't make a sale....

Realizing that you are working for less than minimum wage

Making sales consistently!

Being able to scale your profitability with pin-point precision

You're stuck in the tech....

Spending all your time away from your family to try to make a single sale

Get your business moving forward!

Having consistent leads and sales coming in daily

How would it feel to see that first sale notification on your phone? And another? And another?

To see your email list growth explode without creating MORE and MORE content!?

To finally get unstuck and get the direct help you’ve needed all along?

Imagine having a simple, automated system that makes sales daily!

funnel image

How would your life be different if you could:

CONFIDENTLY know there are no gaps in your funnel. 

Know EXACTLY how to create a profitable funnel and intelligently run paid advertising to it.

EASILY know where to make tweaks so your conversion rates increase quickly.

Have DIRECT SUPPORT AND FEEDBACK that save you months of being stuck in the lost world of tech.


Yes! LAUNCH with confidence

There is a way to launch a super simple high converting and profitable funnel.

Yes! Save Time

Sooo many people get stuck in the tech land never to launch their offer. Get the 1:1 coaching you need to setup your funnel and launch it!

Yes! Personal Review

Yes! Get an expert to look over and give you personal advice on your product, sales page copy, funnel setup or ad copy.


with both hands up!

A profitable funnel is the core of
all successful businesses...

Without setting up a funnel and clear customer journey, you’re throwing your efforts against the wall like spaghetti.

Some things will stick and some will be a complete waste of your time.

A funnel allows you to focus your efforts and scale your business. 

It is the foundation of going from random profits here and there, to building a consistent income stream.

$100K in profit

in a month!!

I was working my tushy off building organic traffic and getting people to my blog. My work was paying off and I was making a full time income – but I hit a limit. 

I working hours each day and still not getting everything done… I needed a way to invest my money instead of my time to continue to build my business. 

The story…

It all started with a little blog and tiny babies and has since grown into a million dollar plus business. 

When I started blogging I slowly built my blog with organic traffic. It took time and effort and allowed me to learn my voice, strengths and most importantly, my audience. 

I didn’t have the capacity to run a full time business, so the slow growth was perfect.

But then my little blog starting taking off and making a full time income.
It was at that time that John and I started discussing him leaving his corporate career to help me full time. 

Taking care of the home, three sweet kiddos and the blog was just getting too much. And I was struggling to break through an income level. 

After John left his corporate job he was able to help me more.

He implement funnels and started running Facebook ads for our business.
Working together, we were able to hit $100,000 in profit in a month!

It would have been impossible without him! 

Being able to run ideas by him, getting his input and having his strategic help has been a game changer for our business. 

There is nothing more valuable than having an expert take you by the hand and lead you to success.

Student Success

I can finally sleep at night!

You totally helped me out. I used your information, got my site up and already got my first few sales!

I can finally sleep at night because you made it so simple! 

– Tracy

Broke it Down Step-By-Step

I really appreciated this course!

John lays things out really clearly and step by step and gives you a framework to get started!

– Amy

AMAZING Customer Service!

I was having technical issues and John recorded a personal video for me.

As a business owner, I’m thinking “Now that’s how you should treat your customers!



Simple Funnel Academy

The Simple Funnel Academy is a program that will personally hold your hand to

create a simple and powerfully profitable funnel!


Just imagine how your life will be different is you just started today.

Have you tried everything and just can’t figure it our yourself. 

You wish there was someone that would literally just hold your hand and help you…

craft the perfect offer

setup all the tech

and launch with confidence!

Imagine having a profitable funnel that was making sales daily.

 $$ Cha – Ching! $$ Cha – Ching! $$

What's inside the program?

Direct Coaching & Training

The most successful businesses don’t simply hustle looking for their next sale.

They turn their websites into consistent, predictable selling machines.

Even if you don’t have your own product, you need to create a consistent sales process inside your website to maximize your results.

In Funnel By Number, you are going to learn:
  • The 3 most powerful sales processes for beginners (you don’t even need your own product)
  • How to hook all the tech up to make it work on autopilot
  • How to create a sales page that attracts & converts your customers without slimey sales tactics
  • How to optimize your funnel with A/B Testing

Even after blogging for 6+ years, the most consistent, reliable, and measurable way we have been able to grow our online business is through paid traffic.

There’s nothing like being able to put $1 in to Facebook, and get $2 – $5 dollars back out within 48 hours.

And to know that you can target the perfect customers for your product and message.

In Ads by Number, you’re going to discover:
  • How to set up, run, and optimize your first Facebook Ads
  • How to find your perfect audience
  • How to bring visitors back to your blog even if they never subscribed
  • How to monetize your brand new subscribers
  • The major scaling mistake most beginners make and how to avoid it 

Six Weeks of Live Personal Coaching

The Coaching, Tech Support, And Second Set Of Eyes You Need with the Simple Funnel Academy Accelerator Program

We all know that courses are fantastic. Learn at your own pace, get results, etc…

But inevitably somewhere along the journey, you don’t need a course…

You need individualized help. Which is why I decided to package this process together with a personalized 6-week program.

Here’s what it looks like:

  • Every Thursday, I will have a standing meeting for all students to join
  • And it’s not like a 1 hour meeting where you can barely get 5 minutes with me.
  • I’ll be streaming about 7 hours straight every thursday (with small breaks for lunch and such)
  • Like in college, come in when it’s convenient for you. Stay for 5 minutes and ask a question…
  • Or stay for 3 hours and let’s work through your project together.
  • Can only stay for a bit, but curious what everyone else is working on? I’ll keep all the replays of the sessions for you to review

40 Hours of Live Coaching & Hands-on Support

(Value $14,000)

I normally sell an hour of my time for 1:1 sessions for $350.

But I want to help more people get results, and this group training will be the perfect option for 99% of people out there.

We all know that email support can be frustrating, and there’s nothing quite like a live meeting to accelerate you through your problem.

So join in, get the help you need, and hop out to go accelerate your results!

In case it's hard to imagine all this....

Here are all the program goods below!

  • Funnel by Number (Valued at $247)
  • Ads by Number (Values at $247)
  • The Funnel Toolkit (Valued at $27)
  • 40 Hours of Live Coaching (Valued at $14,000)
  • Lifetime Access to Growing Library of Replays (Valued at $997)
  • Bonus: 3 Done For You Sales Funnel Campaigns (Value $1,497)

Total Value = $17,015

Today's Price = $997

Enroll now. The next 6 week class begins:

November 5, 2020

Let's do this!

Meet your coach.

My name is John Whitford.

I spent about a decade in corporate America as an Industrial & Systems engineer…

Learning how to lean out and optimize manufacturing processes for Toyota, General Electric, and Disney World.

What I learned was that the spirit of continuous improvement and data-driven process analysis was universal, and could easily be applied to any process where the steps were repeatable and data was available.

Kinda like Sales Funnels!

So when my first child was born (my baby girl!), my wife quit her job and started her blog to fill the void during nap times. 

As the blog grew, I began to apply my engineering training to her website to get it to scale to over $1,000,000 in sales in about 3 years.

Fast forward 6 more years, and we have achieved financial freedom and happily offer our products and services at reasonable prices to help other entrepreneurs and families achieve the same freedom.

The takeaway? If we can do this, SO CAN YOU! And I’d love to be part of your journey to freedom.

This is for you if...

And I’m so confident that my data-driven approach is universal, that you can use this method no matter what you are selling:

Online Courses

Memberships & Communities

Premium Done-for-you services


Coaching Programs


Ebooks & Guides

Digital Music

and so much more…

The Simple Funnel Academy

Here are all the program goodies below!

Total Value = $17,015

Today's Price = $997

Enroll now. The next 6 week class begins:

November 5, 2020

60 Day "Investing in You" Guarantee

Of course, this is no get-rich-quick scheme. In fact, everything in life and business that is worth pursuing is going to be challenging.

But if you are skeptical or just not sure if this is right for you, let me make you this promise.

You can try this program for a full 60 days with zero risk.

All I ask is that you:

✅ Complete all the trainings

✅ Implement all the strategies

✅Attend & engage in all the live coaching sessions

✅ Put in the work and keep a positive mindset

If you do all of the above, and STILL are unable to launch a funnel that can get you results, I’ll happily refund your entire purchase.

Got questions? I got answers

Here are the most common questions I get for SFA:

You’ll get instant access to the following content:

  • Complete Funnel By Number Course
  • Complete Ads by Number course
  • Archive of past coaching calls

You’ll also be given access to the upcoming schedule of private live coaching classes for your 6-week session. There will be a new meeting every Thursday starting at the specified time for your class.

Absolutely not! In fact, I get more success from students who HAVEN’T already built their product, because the first few modules of the course help you identify the need for your product and validate your idea through competitive research.

Sometimes people have products that just won’t sell, and the truth is you don’t need one yet!

Because you’re not just getting a series of videos that you can watch on demand.

You’re getting access to ~40 hours of my time, to focus, understand, learn, and help you launch your business.

I charge $300 per hour for 1 on 1 time, so this program can’t be sold for less 🙂

Awesome question, that comes with a 2-part answer.

Long term: your ads should be an investment, that should get paid back with profits within 72 hours. So ultimately, the question isn’t “How much do I HAVE to spend,” but “How can I spend MORE?”

Short term: no funnel is magically successful on day 1. So you’ll need a test budget to get real market feedback and make tweaks along the way.

I like to start with at least $500 that you are comfortable not getting back immediately

But remember, once you tweak your funnel and create profitability, you will be able to make that money up AND THEN SOME.