MemberSeptember 21, 2020 at 11:11 pm
Thanks for doing this john, really looking forward to this program and trying to make the best of it.
Name- Josh Beetler
Business name- The Guitar Player School
Website URL- http://www.theguitarplayerschool.com
When did I start- 2020
I found john and implemented the thrivecart/thrive themes/thrive apprentice funnel.
I started running FB ads during the COVID shutdown when I couldn’t teach my guitar students at my house. I built the list to about 900 people, but then culled the list and found several hundred people never opened the initial email haha. At the time I was converting leads around $1 to a free lead magnet.
So about $1,000 later and I have a list of 650 after the list clean.
I targeted men 45-64 interested in guitar.
I’ve attached a snapshot of the ad, and the landing page. The page and this lead magnet converted really well, even though it was basically a link to one of my youtube videos. The other thing is the segments guitar players into the market I want, People that want to play guitar solos. (not campfire strummers or total beginners.)
I then tried to build up to a product launch with a $497 product. Major flop
Here was the sales page:
Have since tried doing various offers to my list:
7$ mini course version of product with a upsell to the full course. No sales on thisHere’s that landing page.
Free mini course version with upsell
Neither of these produced sales.
To be clear, I didn’t really spruce up the thrivecarts on these very much.
I did one offer that was try the course free for 30 days and if you don’t cancel, then you get the $47 charge for the course. That converted one sale. I did a Todd Brown training on offers that gave me some cool ideas about the different components of an offer.
Oddly enough I have sold a few copies of my : Badass Pentatonic Sequences course for 7$ which is a super cool sounding product but not nearly a huge promised result like the other course. Maybe I should just change the name haha.
Soooo I have a list, that I need to re-connect with by building more trust with by sending more content.
I certainly can teach anything and at this point I am fine with creating content that people really want, maybe I mis-read people on my list or the lead magnet I created.
My goal is to be able to created a reliable online stream of income so I can ultimately move away from having to teach at home. I don’t want to be teaching every weeknight and weekend when my daughter get’s older. The only guitar teacher market is absolutely massive, I can totally carve out a 6-7 figure piece of the pie with the right systems and data. I know i’ve got the personality and drive for it.