Elementor #820 › Forums › Data-Driven Community › Freebie printables, free mini courses, and the funnel › Reply To: Freebie printables, free mini courses, and the funnel
AdministratorSeptember 25, 2020 at 2:17 pm
Hey Jodi! Great questions
I just signed up for your resource library, and I must say WOW you have built quite a library!!
It reminds me a bit of when I offered a full library of training on my website a while back – sign up once, and get access to hours worth of content.
I ended up taking it down and replacing it with something more easily consumed, because what I was finding was that…
I was offering so much away for free that people weren’t able to get through it all in order to be ready to purchase premium content.
I think sometimes with lead magnets, less can be more.
A few ideas:
- What would happen if you took your entire library (looks like ~100 printables) and take your favorite 10 printables and offer that as a freebie. Once they sign up, you could introduce a tripwire offer to get the entire pack of 100 for a nominal price.
- On your opt in forms, you say “get instant access to 100’s of free printable resources” which is awesome and true, but your library is SO VISUAL – I think you could get the same or better sign ups if you add a pretty lay-flat image of your top 10-20 images. Your resources look really really good!
You also asked about how to transition from subscribers to selling sequences, and I’ll make sure I include my go-to strategy for email marketing in the course.
But quickly, when in doubt, I follow the rule V-V-V-O
So when emailing my list (whether it be broadcasting or autoresponders) I try to stick to:
#1: Value-focused email
#3: Value-focused email
#4: Offer-focused email
In the value focused emails, you can still offer paid products, but I like to make those not the focus. Using PS at the bottom of the email is a nice way to sneak in the opportunity for them to buy 🙂
Hope this helps!